How to Successfully Launch a New Medical Device
You took the plunge and purchased that shiny new medical device. Now the first bill hit your credit card, the machine is in route to your office, and you’re eager to capitalize on the investment. But let’s face it – there’s no marketing plan in place, staff aren’t trained, and you don’t have a single patient scheduled. Read on for our foolproof plan to successfully launch a new device. And don’t worry, if you already have one collecting dust at the office, it’s not too late to dust it off and try these tips.