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How to Successfully Launch a New Medical Device

You took the plunge and purchased that shiny new medical device. Now the first bill hit your credit card, the machine is in route to your office, and you’re eager to capitalize on the investment. But let’s face it – there’s no marketing plan in place, staff aren’t trained, and you don’t have a single patient scheduled. Read on for our foolproof plan to successfully launch a new device. And don’t worry, if you already have one collecting dust at the office, it’s not too late to dust it off and try these tips.

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All You Need is love… and a Highly Trained Patient Coordinator

Imagine, there’s no turnover…it’s easy if you have a great PCC… The position has many names – Patient Care Coordinator (PCC), Surgical Consultant, Patient Concierge – but, the position of a highly trained salesperson in your practice, in our view, is the most important hire your practice will ever make.

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The YellowTelescope 2020 Reading List

Welcome to YT’s 2020 reading list roundup. We’ve gone through and asked the team what they’re looking forward to reading to kick off the new decade and their answers, as expected, do not disappoint. Check...

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4 Ways to Save More Money in 2020

As the year comes to an end, it’s time to set your sights on what’s possible in 2020. The core goal of our consultancy is to help “motivated people reach their capacity.”

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A Peek Inside the 2019 YT Training Seminar

The better part of 200 practice management leaders and doctors from teams around the world descended upon Miami last month for the 9th Annual YellowTelescope (YT) Training Seminar! It’s impossible to truly capture the essence of this weekend, but here are a few highlights...

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Tips to Reducing Patient No-Shows

You glance at your schedule the night prior to a busy patient day and find back-to-back appointments with little spare time. Yet by the end of the following day, two appointments no-show completely and two more reschedule last-minute, leaving your schedule looking more like swiss cheese filled with holes. Sound familiar?

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Ask and You Shall Receive: Ask for the Order (AFTO)

You’ve probably heard of the ABC rule, or “always be closing,” made famous in Glengarry Glen Ross, a Best Picture winner at the Academy Awards. Here at YellowTelescope, while we believe in a low-key, customer service based sale, we are firm believers in resolving each conversation with a closing question, or what we call “asking for the order” (AFTO).

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3 Ways to Maximize Your RealSelf Profile

In our current ratings and reviews culture more patients are turning to review sites when researching procedures and surgeons. RealSelf, in many ways the “Yelp of Cosmetic Surgery”, achieves around 10 million unique monthly visitors.

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