Our Blog Articles

How People Purchase

YellowTelescope has always focused on counterintuitive ideas to help your practice grow. Intuitive ideas, by nature, are implemented so growth comes from outside-the-box thinking and testing. In this issue we look at the way people purchase in general, using the example of your practice web page. Indeed, these concepts and tools work for patient consultations, initial patient phone calls, and when structuring your website.

Planning Your 2015 Planning Meeting

For many attendees, the YellowTelescope Training Seminar is not only a rare opportunity to step away from the day-to-day minutiae of running a successful practice and learn new implementable skills to increase closing, improve leadership & management acumen, raise lead counts, and organize, but it is also an opportunity to prepare an actionable plan for the coming months.

More Miles Per Gallon or a Bigger Tank?

In Issue #19 of the YellowTelescope newsletter, we introduced a new addition to our practice-growth family – SEOversite.com. Today, we are elated to report that our new client volume has quadrupled expectations over the last 3 months, initially averaging a new client per day our first two weeks, and more since. Clearly, doctors want more patient inquiries, know web presence is a large piece of the patient generating puzzle, and are often at a loss regarding how effectively their web team is performing, let alone how to ensure they execute continuously.

4 Keys to Improving the Doctor Consultation

Sit Down – The first thing every doctor should do after shaking hands and looking a patient in the eye with a warm greeting is to sit down and relax. Do not approach the patient or...

The Web Team Conundrum and a HUGE ANNOUNCEMENT

We meet many of our clients at conventions after giving speeches. With regularity we are asked our opinion in hallways about different web teams. “Are they great web developers who build terrific sites?”, “Any thoughts on how to manage my web team or hold any level of accountability?”, “How do I know if they are really SEO or reputation management experts?”.

Presenting Fees Perfectly & The Best Event Yet

It was a pleasure meeting many of our over 2,500 YellowTelescope newsletter subscribers at the Annual Las Vegas Cosmetic Surgery Symposium this past month. The event was the most successful in YellowTelescope history. For those who weren’t able to attend, Dr. Epstein and the executive team spoke on 6 occasions, covering a variety of topics.

Chips on the Table

Most doctors we speak with astutely ruminate that if they would only have more leads they could increase sales. No dispute here. In fact, it is not particularly challenging to get more leads – one just needs money. One could purchase more local magazine advertisements, finance tens of thousands in pay-per-click advertising, ramp up organic SEO, or send out a mass mailing. The conundrum is that getting new leads is costly, knowing which investment will provide a healthy return is nebulous, and many doctors simply cannot afford or are too prudent to gamble.

5 Quick Tips to Increase Patient Show Percentage

One of the principal ways to gain or lose profitability within any medical practice is through patient show percentage. We at YellowTelescope have a saying that sums it up: “Nobody spends less than a no-show.” Take advantage of these simple tips and watch your show percentage rise and your cancelation percentage drop...