Episode 20: Marketing Through Enhanced Planning

While previous episodes have discussed team annual planning, this episode dives deeper into what each individual can do on a daily, weekly, and monthly basis to achieve their personal and practice goals. Further, 2019 brings great opportunity to plan for more effective marketing with new initiatives gaining momentum in the digital world. Practices, however, often mismanage budgets (by first committing the fallacy that you even need a marketing budget) and incorrectly execute what they think is a logical marketing plan. With a little planning, a little whisky, and a little ocean view before a little golf at The Little Club, Jon and Ed outline what you can be doing better this year and beyond based on what they’ve seen in hundreds of practices worldwide.