Episode #28: Building Value Through Advanced Accolades

Jon and Ed are back with another episode ahead of the 11th annual YellowTelescope Training Seminar! While so many practices don’t even bother to “credential” their doctor, let alone extoll the virtues of their most differentiating factors, Jon and Ed elaborate on how top practices truly build the value in their brand and confidently educate their patients and prospects. It’s an integral step in the YT sales process and is finally getting the deep dive it deserves in this detailed episode, in a way that only Ed and Jon can – with whisky and wise cracks. They even make time to discuss their new 6MM (six-month mantra) and “the invisible stacks of cash" most practices are missing out on...