Episode #30: Bigger Slice of a Shrinking Pie

Aesthetic medical practice owner sentiment has been shifting substantially as of late, from overconfidence to underconfidence in just the last few weeks and months, reinforcing the need to focus on fundamentals so top practices can continue to grow even as the market potentially contracts. Join Jon and Ed for their first ever pool-cast, broadcasting from a private villa plunge pool in Mexico, practicing what they preach while preparing for the 12th annual YT seminar at the Ritz Carlton Cancun and hosting the annual YT team getaway reward trip at The Nizuc. Over a dram of extra anejo tequila they take a deep dive into the current and next cyclical shifts in our industry, how to capture larger market share by focusing on team performance and retention, and how to use this time as an opportunity to maximize marketing given the current practice and consumer landscape.