Jon Hoffenberg
President

After opening his own company at 19, which grew to over $9 million in annual revenues with a work force of over 1,000, Jon graduated from The Wharton School at the University of Pennsylvania, created YellowTelescope, and has overseen over a $1.3 billion dollars in practice results. Jon is a Miami Chamber of Commerce HYPE Entrepreneur of the Year, was named one of “40 Under 40” Business Leaders by the South Florida Business Journal (SFBJ), a Sun Sentinel Top Workplace Professional, and his company has been named to Inc. Magazine’s list of the “5,000 Fastest Growing Private Companies in America” 5 years in a row (2018- 2022). As a 5-peat SF Business Journal “Fast 50” winner of the fastest growing company in South Florida (2017-2021), finishing as high as 6th overall, Jon strives for consistency through complete client satisfaction and rarely-paralleled client retention. Jon serves on faculty, speaking regularly at ASAPS, ASPS, AAFPRS, ASCRS-ASOA, AACS, Vegas Cosmetic Surgery Symposium (VCS), Miami Cosmetic Surgery (MCS), Global Aesthetics Conference (GAC), Core Aesthetics, Sientra Academy and more.

Ed Syring III
Executive Vice President and Partner

A graduate of Wake Forest University, Ed is currently a Partner and Executive Vice President of YellowTelescope, SEOversite, and iScreamSocialMedia. Closely working with our President since our founding in 2008 (and now a total of over two decades over three companies), Ed is exclusively focused on the growth of our companies through the most important metric – the growth of our clients. Ed helps create, oversee and execute the YellowTelescope Annual Training Seminar while overseeing Long-Term Oversight clients across North America. He has worked with hundreds of practices throughout his career and has helped guide practice growth totaling hundreds of millions in practice revenue.

Jill Peeling
Vice President of Operations

A graduate and triple major of Tulane University, Jill brings over 16 years of sales experience including a decade of medical sales with companies such as Merck, GlaxoSmithKline, and Cytyc. She has worked with hundreds of physicians and their staff in specialties ranging from Dermatology to Gynecology. Jill oversees day to day operations for YellowTelescope, and sister companies, including organizing all company events, trainings, meetings, employee needs, finances for the company and more. She plans and executes the YellowTelescope Training Seminar annually.

John Berry
Vice President of SEOversite

John has helped generate millions of website visitors & leads, and 100’s of millions of dollars in revenue for clients of YellowTelescope’s sister company, SEOversite since 2012. He provides digital strategy for dozens of growing SEOversite projects and personally oversees the spending of millions of marketing dollars annually. He brings over 20 years of high-level sales experience and previously owned his own recruiting business with a staff of over 75 salespeople and managers. John has given speeches in front of groups of a few to a few thousand, including the annual YellowTelescope Training Seminar, ASPS, VCS, AACS, ASAPS, and ASAPS-Australia.

Abby Karcz
Director of Training & Marketing

As a Senior Consultant, Abby works with YT Long-Term practices and medspas across the world, from Scotland to the Bay Area, helping to guide practice growth through improved conversions, efficiency, and marketing. In addition to consulting, she co-spearheads ReceptionScope and YT Mystery Caller, and oversees the brand marketing for YellowTelescope, SEOversite, and iScreamSocialMedia. Prior to joining YT, Abby spent 8 years overseeing patient coordinating and marketing for two renowned Bay Area plastic surgeons. In that time, Abby trained with YellowTelescope, averaged an 80% in-office booking ratio, and was responsible for millions in sales. Additionally, she helped grow the practice medspa from 1 location with 2 providers to 2 locations with 10+ providers, increasing sales by 900%. After leaving the practice and before joining YT, she was the Digital Marketing & Brand Strategist for PBHS, the only full-suite marketing agency endorsed by ADA Member Advantage.

Dan Grantham
Senior Director

After graduating from Florida State University College of Business, Dan started his own business at the age of 21 that grew to over 200 sales reps. As a Patient Care Coordinator, Dan worked with over 15,000 patients and personally sold $28M in surgery with an 85%+ same-day booking ratio. He consulted for and personally developed and implemented sales programs for a medical weight loss company that helped grow the company's revenue from $4M annually to over $80M annually in less than 3 years. Dan has consulted with YellowTelescope practices for over a decade to increase patient conversions and improve practice efficiency. He works with YellowTelescope's roster of comprehensive clients, helping to staff new hires and spearheads the training and on-going management of Patient Care Coordinators and office staff to ensure that practice growth goals are achieved.

Danielle Scott
Senior Consultant

Prior to joining YellowTelescope’s Sr. Consulting team, Danielle was inarguably one of the most successful Patient Care Coordinators in YT history, having maintained over a 97% same-day booking ratio year-round. She was known for her streak of 100+ surgery consults booked in a row, million-dollar sales months, and one of the top two overall sales results in our history. Beyond growing the practice with sales, she helped improve front desk efficiency & service, as well as social media marketing results. Danielle works with YellowTelescope Long-Term Consulting clients to achieve practice growth. She, additionally, co-spearheads ReceptionScope by YellowTelescope’s webinar series and YT Mystery Caller program, plus leads the team vision at our sister company, iScreamSocialMedia.

Mae Pontbriand
Director of Operations

Mae brings 10 years of operations experience focused on business growth and development. She currently, alongside our VP of Operations, & oversees the operations for all YellowTelescope companies. Mae played an integral role in launching and growing our sister company, iScreamSocialMedia, from inception and is personally responsible for the social media success of dozens of clients. Mae has an extensive background in management, behavioral economics, and marketing. Her knowledge of logistics, project management, budget process, and human resources is a valuable asset to the operations team for our three companies. She is a double-major graduate of the University of Maine and speaks on a variety of topics related to business growth and marketing at the Annual YT Seminar.

Taylor Nissen
Director of iScreamSocialMedia - Global Accounts

Taylor has a background in digital and social media marketing, previously managing social accounts for a variety of industries. She oversees the iScreamSocialMedia team and clients, and specializes in content creation including graphic design, video editing, and copywriting. Taylor is a graduate of Florida State University with a Bachelors in Marketing

Matthew Beasley
Director of Optimization and Paid Ads Manager

Matthew is a lover of all-things-digital. He manages paid social media advertising for our iScreamSocialMedia clients, in addition to managing e-mail marketing, Instagram Reels & Stories, and more. As our in-house SEO and PPC specialist, he is always keeping the team informed on the latest trends & strategies. An analytics whiz, Matthew has a Bachelor of Arts in Business Management from Florida Gulf Coast University and holds certifications in Google Ads, Google Tag Manager, and Google Analytics. In his free time, he loves playing a good game with friends or enjoying a fine whiskey with his wife and cats (which prefer milk).