Ready to make this year better than 2020? YT’s 2021 reading list of the top 5 business books roundup will help guide the way. We’ve asked the team what’s on their shelves and compiled a stellar list of business books, and an added bonus, to share with you. Check out last year’s list for even more if you haven’t gotten to it already! Snag a copy for you and a friend or support your local library and listen to the audiobooks here!
Mae McNamara, Director of iScreamSocialMedia
Mae is all about putting the client first (as usual). Her first big read of the year is Hug Your Customers by Jack Mitchell. Updated from the original 2003 edition, this business book is all about building long standing relationships with your valued clients. Our YT team, for over a decade, has used the book’s concept of “SKUing” your customers to coach our patient coordinators and prepare them to deliver 5-star service to each patient they serve. It’s a foundational player in the game of customer service. Test your people-person skills with this read!
Ed Syring, Executive Vice President of YT
Ed is taking tips from a former rocket scientist. Think Like a Rocket Scientist: Simple Strategies You Can Use to Make Giant Leaps in Work and Life by Ozan Varol is a 9 step guide on how to improve both your work and personal life. Think of it as the perfect combination of a business book and a self-help book. If there’s anything we love at YT, it’s actionable strategies that keep us “honest and on it.”
Abby Karcz, Director of Marketing and Training
Abby is diving into Leadership is Language: The Hidden Power of What You Say – and What You Don’t by L. David Marquet. This Wall Street Bestseller argues that there’s a right way to be a leader and most people aren’t doing it. Make sure you know just what to say (and what not to say!) to your team by combing through this book!
Buy Here
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Sean Kifer, Head of Paid Advertising
Sean is our pun-thinker extraordinaire and head of paid advertising for iScreamSocialMedia, so naturally, he chose Ogilvy on Advertising by David Ogilvy. This tried and true 1963 marketing classic may be just what you need to level up your ad skills or just understand what it is Sean’s talking about for your paid social media campaign (*cough cough* click this to learn more) .
Buy here and check out the newest edition on digital advertising here.
Jill Peeling, Queen of the YT Seminar & VP of Operations
Last, but certainly never least, Jill’s first choice for this new year is Glennon Doyle’s triumph of a memoir, Untamed. Ok, so this may not be a business book per se, but it’s an entertaining read that will teach you to be the best self you can be by staying true to your intuition. Follow your instincts: read this and then send it to a friend.
Nothing says a new year quite like self-improvement, leadership, and learning from the masters of their craft. What’s on your reading list for 2021? Share your business book recommendations with us here! Happy reading from all of us here at YellowTelescope, SEOversite, and iScreamSocialMedia.
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